In 2013, SEOMoz rebranded itself as simply Moz, with the goal of bringing integrity and transparency to an SEO industry that Moz founder Rand Fishkin calls “frustratingly opaque.” Now focused on developing both a comprehensive set of user friendly SEO tools and a rich source of information and training about SEO best practices, Moz now aims to help everyone reap the benefits of an efficient search engine strategy.
Moz has been a resource and community for SEO since 2004, when the company began life as SEOmoz, a consulting firm that featured research and ideas from the world’s first experts in the new field of search engine optimization. Responding to customer demand, the company underwent a gradual shift from providing consulting services to developing inbound marketing strategies and SEO software and tools. This Seattle-based SaaS platform’s signature products include both an “all in one website SEO toolset” and SEO-integrated business listings, plus free access to its basic keyword search and site analysis tools. The family of Moz SEO products work with any content marketing and SEO strategy to improve rankings, drive traffic and get customers. Search Engine Optimization, or SEO, is essential for building an online presence for your brand or business, but understanding how it works and getting it right can be challenging even for seasoned marketers. With resources for users of all levels, a variety of plan options and tools for every aspect of SEO, Moz aims to remove the complexity around SEO and make it easy for everyone to boost search visibility.
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